Wondering what sort of picture or daily habits that label is supposed to suggest? It definitely sounds more playful than the usual scientific terms. Probably the commercials will borrow the tune from that old dockworker chant about hauling fruit and turn it into something like this.
Foundayo… Found -ay-ay-o
Sunrise hits and everything feels steady-o
Foundayo… Found -ay-ay-o
Began the regimen and the scale started shifting
Raise the amount and watch the changes happen
Hunger quiets while the body burns quicker
Drop four kilos five six seven vanish
Notice the spark building inside
Physician mentions the results look solid
Readings keep falling each morning and evening
Foundayo… Found -ay-ay-o
Urges fade and movement feels easier-o
Foundayo… Found -ay-ay-o
Getting lighter with every sunrise
Old snack urges used to grab attention
Now they pass without any pull
Pants sit roomier belt holes line up
Self-assurance returning bit by bit
Six weeks later the shift feels solid
Vigor rises and the sensation suits me
Buddies wonder what explains the difference
Just grin and say things are progressing.