Some finish the bottle completely. Others throw it out at 28 days. Still others keep or pass along bottles past the printed date. Because it is a regulated medical item it must carry both an expiration and a usage instruction to discard after 28 days. In practice the choice rests on what each person considers acceptable risk. Learning exactly what the water contains helps decide whether contamination is likely with your habits. Standard advice is to keep it at room temperature away from light rather than in the fridge, though that may not matter much. Almost everything said about it is based on individual experience. I've kept using the same bottle past its date since early June and intend to finish it. The added ingredient is meant to limit bacteria, so with careful handling I feel fine going past the printed guidance. Still, the call is yours alone since it involves your own body and health.